But a focus on passion is dangerous and outright bad advice for most people.
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If Romney can't make it on passion, campaign manager Eric Fernstrom is making a more practical appeal.
The whole idea, after all, is to let people work on passion projects.
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Today, the role of the firm is not so much to direct work as much as it is to focus on passion and purpose.
Should people hire based on passion over experience?
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So while the prices may often be crazy, and the headlines often manic, the real picture is one of a market based, yes, on passion, but one touched, too, with a good dash of common sense.
The revenue growth of the past five years falls along a clear path of haves and have-nots, a breakdown based as much on hockey passion as on market size.
And unlike his Western rivals, he probably has the wherewithal to act on that passion.
It is a vehicle for YOU to make money on your passion and ideas.
Smartfish Technologies was founded on a passion for healthier living, smart technology and true ergonomic innovation in an ever-growing electronic world.
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Well, the answer to that is it all depends on your passion.
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If we feel passionate about the company vision and are given permission to act on that passion, we find ourselves in a state of true urgency.
Some people do figure out early on what they want to do with their life, but most follow much more complicated paths on which passion emerges slowly over time.
But focus on the passion that got you there and keep that alive, and you will indeed be a motivational speaker, not to mention colleague, worker, expert, thinker, writer, and friend.
Back in 2008 he turned down months of interview requests before agreeing to sit down with Forbes for this story ("The Crossing") on his oil and gas business, and this one ("A Wildcatter in Love With Warbirds") on his passion for collecting vintage World War II fighter planes.
Orson Welles plays a director who is filming the Passion on a hillside near Rome.
There certainly seems to be passion on both sides, they've been high intensity affairs.
And Labour's passion on Chile puts Mr Straw in a trap of his own.
"Having been extremely lucky in the career I had as a footballer, I'm now concentrating on my second passion, music, " he added.
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But when you focus on following your passion and letting your inspiration flow, your energy gets a boost and your earning capacity is strong.
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Streisand, who organised the tribute, told the audience that her friendship with Hamlisch was based on a shared passion for "music, film and food".
Still, Microsoft is a company that inspires a lot of passion on both sides and there is enough data around to please advocates and detractors.
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What I have found, however, is that depending on where that passion and impatience to innovate is anchored, entrepreneurs can either be leaders or heroes.
My friend today is now focused on his real passion which is a charity built around helping moms and children that are victims of domestic violence.
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It is an open question whether the sort of passion on display last night will interest people more, or the tone will just turn more of them off.
Your job search BFF and tough love expert on finding career passion, Jenny recently wrote her first ebook, To Whom It May Concern: Or, How to Stop Sucking at Your Job Search.
"I can focus my energy and passion on building a great culture and great customer experience, and stay true to the vision of the company, " says the 28-year-old, adding that Gemvara now has 100 employees.
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Over the summer months the staff reorganisations at Nokia, both at the exec level and through the rank and file, have been at times brutal, but there is a passion on display with those that are left.
The evolution of the stiff upper lip is unexpectedly complex - emerging out of the French revolution and the Napoleonic wars as a reaction to what Britain's rulers felt was a dangerous unleashing of unrestrained passion on the continent.
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