The campaign includes an ongoing world tour where the young watchmakers give one-on-one workshops to watch connoisseurs and guests for insight on watchmaking and how complicated timepieces are built.
FORBES: Michael Margolis: From Watch Lover to Brand Leader at Girard-Perregaux
Time is indicated by chimes, and rather than hands, intricately enameled dials depict a girl chasing a kite across Paris on one watch, while a love-struck man watches a shooting star over the Eiffel Tower on the other.
We share bathrooms with one sink and watch movies on a 13-inch computer screen.
Record numbers of about seven million people - or one in seven of the population - are expected to watch the match on large open-air screens in the biggest street party the country has ever seen.
While on the energy watch, here's one end-of-week observation about one of Scotland's better-performing corporates, Aggreko.
You could check your stocks and watch a digital-TV thriller on one screen, while your daughter videoconferences with her grandparents on another.
For example, decisions could be taken to put someone on a no-fly list or a watch list based on one credible source, instead of the previous standard of using multiple sources.
An average of 11.6m viewers also tuned in to watch the Strictly Come Dancing semi-final on BBC One.
These don't have to be held in the same way they were in the old days, when one ticket allowed you to watch back-to-back games on a Sunday afternoon.
We adapted a discussion on Quora into one of our more higher-trafficked stories in October: Eleven Movies Entrepreneurs Should Watch, which in turn got picked up on the Yahoo home page.
That changed on Tuesday, when I was invited to be one of about twenty five people in-studio to watch Weezer perform a short set as part of the HP Live Beats Audio series.
His attacks on the coalition's competence earned him the reputation of being uber-competent himself and 'one to watch'.
Meanwhile watch out for one dry-looking amendment to be discussed in Grand Committee on the Enterprise and Regulatory Reform (ERR) Bill.
We had an hour of hands-on time with a Pebble prototype, and found that one of the most impressive features is the watch's unique display.
"We watch from the sidelines in amazement after years of working on badgers and no-one even really knowing what they were, " Colleen Begg wrote in an email from northern Mozambique, where she and Keith live in a tent in a nature reserve.
One company that is sure to be keeping a close watch on Lin and any potential future endorsements: Li-Ning.
America, which buys one-sixth of Japanese farm exports, has put products from Fukushima and three other prefectures on a watch list.
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