However, company internet evangelist Vint Cerf argues that Google shouldn't (and doesn't) cross a line in the sand on user anonymity.

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He was a superlative, productive dynamo, a technology genius, and someone who learned from his own management failures and set-backs to become a worthy corporate executive too, who focused on the bottom line and on the commercial viability of his products, whether in user-friendly computers, animated motion pictures, online music or smart phones.

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The company is largely reliant on user-generated content and has had difficulties generating revenue in line with its stratospheric valuation.

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Storage capacity requirements are growing due to the proliferation of video cameras and sensor networks, user generated content and its use in social networks, content distribution systems as well as on-line storage to support backups and disaster recovery.

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