Most of the brands on the list have seen growth in the category.

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At least 15 companies on the 8coupons list seem to fall into this category.

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Some BIG omissions in this category, and some completely unexpected names on the list instead.

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To determine the rank within each category, as well as overall rank on the list of 100, we applied three metrics: money, media and impact.

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To determine the rank within each category, as well as overall rank on the list of 100, we applied three metrics: money, media presence and impact.

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Manning entered training camp on the Physically Unable to Perform (PUP ) list, a category reserved for players unable to pass a physical entering camp.

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Indeed, except for a few tv loudmouths and self-help salesmen, there's nobody on the list whose day job is to interpret real events. (We dropped a category for public speakers this year--that's why you don't see Bill Clinton--because it's such a static roster.) No matter: Click here to enjoy the names and faces as useful data points of a personality-obsessed era.

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Aside from Sam Adams, a perennial leader in the craft brew category, loyalty beneficiaries have been craft beers, like the ones in the 2nd and 3rd spots on the list.

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