Aka-aki is currently focused on Bluetooth technology, because it's so widespread in cell phones, but the GPS technology in Apple's iPhone is even more exciting, because of its ability to pinpoint the position of its users outdoors, with the iPhone's wi-fi detection performing a similar function indoors.

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But she points out that on Honda's more recently revamped CR-V compact utility vehicle, Bluetooth hands-free technology is available on the midprice LX model.

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As an OEM, if you want your product to connect with billions of products your customers likely already use on a daily basis, then Bluetooth technology is the obvious choice.

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In Europe and Japan, the company offers high-end smart phones including Wi-Fi phones with GPS technology and Bluetooth loaded on.

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In addition, the new Bluetooth technology uses less energy, so it will lengthen battery life on both the CORE 2 and mobile devices.

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Although they gave in on a common standard for Bluetooth itself, manufacturers are still looking for ways to bend the technology to their own advantage.

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