And in a coup Microsoft announced in January that Windows 8 will run on ARM processors.
Wintel is easy to say, what do I call products running Windows 8 on ARM-based processors?
During its demonstration, Microsoft showed Windows running on Arm-designed chips made by Qualcomm, Texas Instruments and Nvidia.
And in the process take on ARM (ARMH), the British chip firm that dominates mobile phones?
Currently, chipsets based on Arm's designs, such as Nvidia's popular Tegra processors, are unable to run Windows.
Microsoft has a mobile version of Windows, known as Windows Phone 7, that already runs on Arm-designed chips.
Or is it because iOS and Android run on ARM chips, not Intel?
The move eases fears Google will standardize on ARM-based processors from Texas Instruments, Nvidia, Qualcomm, Apple, and others.
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Apple would need to find a way to emulate software built for Intel processors on ARM processors, no simple task.
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The product goal: servers based on ARM architecture cores, which will enable machines that are both dense and extremely low power.
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The changes will reportedly ease the load on ARM-based devices and streamline the end user experience with a hassle-free, plug-and-play approach.
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Microsoft is reportedly readying a new version of its Windows desktop and server software that will run on ARM processors.
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We see better opportunities to go short in 12-18 months, after the announcement of first commercialised laptops and servers based on ARM.
This means it will focus on a smaller, touch screen interface, on a different battery life, and based on ARM Holdings technology.
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So will I be able to run all my old Windows applications on the new generation of tablets running Windows on ARM-based processors?
Canonical is delighted to participate in what will be a significant driver of the success of Linux on ARM, in the consumer electronics market.
Most Windows users view the arrival of Windows RT (WinRT), the version of Windows 8 that runs on ARM processors, with something bordering on contempt.
To catch you up, Windows RT is designed to run on ARM-based devices in an attempt to beat back iOS and Android in the tablet space.
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In a break with longtime partner Intel, Microsoft announced the new version of Windows will run on ARM-based processors from Nvidia, Qualcomm, and Texas Instruments.
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He expects the beta to be unveiled this summer, with a version for Windows on ARM to be ready in the Fall, and an x86 version shortly after.
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High mobility devices today are mostly based on ARM processors.
Microsoft says that Office Home and Student 2013 RT, which contains new versions of Word, Excel, PowerPoint and OneNote applications, will be included on ARM-based Windows 8 devices, including Microsoft Surface.
As well as running Windows, Microsoft also showed the work it was doing to get applications such as Word, Powerpoint and Internet Explorer plus common tasks such as printing running on Arm chips.
Using videogame software code, he has built a virtual reality arm based on an arm wired with FES. Donoghue translates brain signals, and Kirsch uses them to drive the arm on a computer screen.
Additionally, it marks the second time this week that Intel has indirectly slighted Microsoft, the first one being a damning analysis of Windows 8 on ARM by fellow Intel SVP Renee James.
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Still, Microsoft is banking on ARM devices to be successful for maximum profits even though they could always fall back on Intel in mobility and even AMD if they decided to enter the space.
In some cases the technologies sit side by side in devices - Apple's iPhone 5, for example, features a PowerVR GPU based on Imagination's architecture, and Apple's A6 CPU which is based on ARM's work.
For the simple reason that the Korean company still makes its own chips, based on ARM designs, and we've seen that GPU compute is going to be a big feature in its coming Exynos 5 processor with Mali T604 graphics.
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Seeing a shifting balance in their competitive positions, BMO Capital analyst Ambrish Srivastava this morning reduced his rating on Intel to Market Perform from Outperform, while at the same time lifting his stance on ARM Holdings to Outperform from Market Perform.
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However, on the Windows RT variant of the system - which will power cheaper tablets running on ARM-based chips - app publishers will only be able to sell their products through the Windows 8 store designed for the touchscreen interface, with all its associated restrictions.
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