Millions spent on advertising and to consolidate production didn't bring new drinkers, just reshuffled the deck.
This may seem surprising, given that roughly half of Viacom's revenue is dependent on advertising.
It is true that most newspapers are struggling with the internet's impact on advertising.
Pictures of suspected rioters are being displayed on advertising vans being driven around Manchester and Salford.
McCain and Huckabee's performances came despite Romney outspending them on advertising by millions of dollars.
Like media websites, monetizing a recipe website is immensely challenging, leaving most relying on advertising.
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By late spring, everyone had agreed to rely on advertising, with the ads discreetly presented.
It is not illegal for charities to spend money on advertising or to hire great talent.
Given the increased reliance on advertising, the industry is experimenting with a number of ad models.
By 2005 Kinsella was interviewing 100 candidates a day without spending a peso on advertising.
This election cycle has seen unprecedented spending on advertising for the presidential candidates and their parties.
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Until recently it wasn't even spending 1% of premium revenue on advertising, versus 5% at Geico.
For more information on advertising at the BBC, go to our dedicated pages.
It is counting on advertising, sponsorship and e-commerce to make the risky move pay off.
As circulation revenue has declined, this made them dependent on advertising, just as the recession hit.
More troubling, though, are the issues raised by different national rules on advertising and selling drugs.
Jyothy was spending 200 million rupees on advertising when its total sales were 600 million rupees.
That is why Monster has spent millions on advertising, in particular on horrendously expensive Superbowl commercials.
According to the company's own documents, Yahoo relies on advertising for 85% of its revenue.
He will remain on our TV screens, in our magazines and on advertising hoardings the world over.
The posters are among a number of art pieces regularly placed on advertising boards on the underground by Art Below.
We know increasingly more about why this is, thanks to an increasing amount of research on advertising effectiveness.
"This film should be judged on its artistic merit, not who spends more money on advertising, " Davey said.
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As Tony himself explained to me, he did not spend a dime on advertising, marketing or promotions.
In other words, businesses are now spending on advertising at a rate that is outstripping overall economic growth.
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The political debate over spending by outside groups has focused largely on advertising buys by those Republican-oriented groups.
And the impact on advertising will be even more profound, much more profound, than it was in print.
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So those media groups that are highly dependent on advertising will suffer longer and harder from the downturn.
The two men built a tight relationship despite frequent disagreements on advertising spending and other issues, Mr. Pope said.
And any outfit that depends on advertising is liable to worry more about offending advertisers than about pleasing viewers.
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