Mayer is intent on building her legacy and this requires a targeted, on-message media strategy.
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Conservatives who are fans of Paul Ryan should be happy that their man came across as intelligent, articulate, mature and on-message.
It is squarely on-message for him (and perhaps a little rough on Dad, who is still puttering around back in Solomeo).
But he's rarely said much in public, either on-message or off.
On most issues, he is on-message with the national Conservative campaign and is evangelical about the scale of the changes he has led in his four years in the top job at the council.
His popular website, which thrives on real-time message boards and contributions by users on a variety of topics, received record traffic -- as well as pointed criticism -- for its treatment of the Boston Marathon bomber case.
Only one man had come prepared for the autumnal seaside weather and he was wearing what appeared to be a Union Jack teacosy - on message but not en vogue.
That was then, this is now and I'm sure by the time she arrives in the Stormont chamber Megan Fearon will be on message - once Sinn Fein has worked out exactly what the party line is on Desperate Housewives.
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The device, which the Dolphins first began distributing at home games last season, contains a 4.3-inch display and provides 10 channels through which fans can individually select from a range of options, including audio programming and numerous television camera angles of the game, live updates and highlights of other games, fantasy team alerts, on-demand video, text-message boards, and concessionaires.
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Ning, a Silicon Valley start-up, plans to almost double its mobile development staff to 17 to work on a hybrid instant-message and social network it launched in February, said Chief Executive Jason Rosenthal.
But did the marketing do anything positive for the more than 70 global companies that wanted in on the eco-friendly message?
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He advised against appointing cabinet secretaries too early, lest they wander off-message on their own, and reminded the president that everything he said would now be taken very seriously.
He can address a joint session of Congress, as Obama will on Tuesday night, and every paragraph, if not every sentence, will be dissected in real time by people serving as a global jury, rendering second-by-second judgments on social networking sites and cell phone text-message screens.
First and foremost, it is critical to establish a fully integrated campaign early-on to ensure there is a consistent message across all relevant consumer touch-points.
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Organizers were sending text-message blasts on Tuesday to remind subscribers of times and places for the marches.
Andrew Kelly, a councillor from Walton-on-Thames, left a message on Twitter saying he was at school with Miss Pickering.
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But Reverend Bob Mason, the local vicar, posted a message on Facebook - and thousands have read and shared it.
Aside from having to endure getting flamed on a few geek-friendly message boards, however, it's hard to see a downside for the 80-employee Xandros.
He can do so in his state-of-the-union message on January 27th.
It sends a co-ordinated message on both Facebook and Twitter to feeds of anyone who has chosen to follow or be friends with Charlie on the social media sites.
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Early Tuesday morning, Mahony sent out his last pre-conclave message on his Twitter account before he and the other cardinals took an oath of secrecy in the Sistine Chapel.
And yet these same people never had a clear, simple and easy-to-understand basic message on the topic.
The vast majority of the time most people are better off focusing on a specific, 3-part message.
"We've been betrayed by the LDP again, and by Mr. Kato who I'd trusted until now, " said one message on a pro-Kato Internet website.
Obama finished his speech with another message not just to the newly minted Morehouse grads, but to all Americans -- a message based on Martin Luther King's refusal to be afraid.
The strategic aims that Olmert announced at various stages of the war in Lebanon - first to defeat Hizbullah and, later on, to "send Hizbullah a message" - were strategically illogical since they lacked any connection to the manner in which IDF forces were deployed.
E-mail updates on jobs will be used by one in six students (17%) but text message updates have not yet caught on - 87% of students said they would not want to receive job information via their mobile phones.
As much as Americans seem reluctant to give up their petrol-guzzling SUVs, he concentrated on promoting small, fuel-efficient cars, with a similar message around the world to advertise them.
And on this unemployment-insurance side, the message is very clear: Thank you, but no thank you.
That too beat Colossus and deciphered the message mid-morning on Friday.
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