To draw traffic, they created an on-line medical search engine called Medsite.com, which reviews and rates medical and health-related Internet sites -- and was getting 250, 000 hits a month after six months.

FORBES: What the doctor ordered

To draw traffic, they created an on-line medical search engine called Medsite.com, which rates and reviews medical and health-related Internet sites -- and was getting 250, 000 hits a month after six months.

FORBES: What the doctor ordered

But for some reason, the sign-on-the-dotted-line part of her job search escaped her.

FORBES: People Only Take You As Seriously As You Take Yourself

They floundered, despite identifying very good solutions for pretty impressive market needs, largely because management chose to spend almost all its attention, and resources, defending and extending its on-line ad sales created around search.

FORBES: The Good, Bad and Ugly - Apple, Google, Dell

In the search market, on-line content management, browser technology and internet ad placement the game has fully gone to competitor Google.

FORBES: Combining Two Losers Won't Make a Winner - Yahoo and AOL merger DOA

But by junior and senior year, most students tend to fall in line with that decades-old tradition: the on-campus job search.

FORBES: Does It Pay to Become an Entrepreneur?