Yet traditional TV and radio are far from finished, particularly in the fast-growing Hispanic market, where on-demand viewing is still relatively rare.

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The TV Everywhere initiative by cable providers is an attempt to retain subscribers by offering a choice of free on-demand viewing over the internet on the condition of subscription to their pay TV services.

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We believe TiVo's viewing data is indispensable, given the rise of on-demand viewing, and will be even more so with a larger sample set, and we believe that this is an area where we can drive incremental growth in the future.

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Pay TV service providers are strengthening their video-on-demand offerings to increase viewing flexibility and prevent customer migration to alternative services.

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In his new position, Burke has the opportunity to (re)shape the entertainment landscape, making pivotal decisions on topics ranging from retransmission consent to video-on-demand to the business of online viewing (NBC Universal is a part owner of Hulu).

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Its recent expansion of X1 digital platform that combines the TV viewing, recording and on-demand experience within a single platform is an example of the same.

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The other, more subtle issue, is that while videos work great for single, uninterrupted viewing (think of a solitary user viewing it at his desk via the Web on-demand), they are inflexible for interactive scenarios, such as presentations by salespeople.

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Usage of all "non-linear" formats, such as Internet, DVDs, and video on demand, in addition to DVRs, accounts currently for one-third of mass-market TV viewing, but as much as 57% for "early adopters, " those future-defining viewers who have a greater propensity to use leading-edge products and services.

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