Nasdaq and OMX said the takeover would create the largest global network of exchanges.
'"There is a lot of talk around OMX at the moment, " a dealer told AFX News.
They just landed their first corporate customer, the Nasdaq OMX Group, owners of that stock exchange.
In a year of spectacular market meltdowns, Nasdaq OMX Group has capitalized on the turmoil.
Sweden's OMX, which mostly trades Nordic securities now, gave Nasdaq a solid base in European markets.
Nasdaq OMX Group made headlines after announcing plans for a new private-market joint venture with SharesPost.
Major competitors are Nasdaq OMX, CME Group, BATS Global and Direct Edge.
Nasdaq OMX Group competes with other exchanges like NYSE Euronext and Chicago Mercantile Exchange.
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Nasdaq OMX would consolidate on its own platform rather than use the NYSE technology.
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Thomas Fay, vice president of Nasdaq OMX said at a recent conference on Wall Street Computing.
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In Friday trading, Nasdaq OMX Group shares are currently up about 0.9% on the day.
Early last year it sold its stakes in Scania, a truckmaker, and OMX, a Nordic exchange operator.
Because NASDAQ OMX offers SMARTS in Software as a Service (SaaS), it can be implemented relatively quickly.
Major competitors of Nasdaq OMX are NYSE Euronext, CME Group, BATS Global and Direct Edge.
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The International Securities Exchange is owned by Deutsche Bourse, Nasdaq OMX Group is also a global corporation.
Nasdaq OMX is forming a marketplace for private companies in a joint venture with startup Sharespost.
Its stable shares have routinely outperformed those of smaller rivals Office Depot ( ODP) and OfficeMax ( OMX).
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Office Depot (ODP) and Office Max (OMX) confirmed a merger today which had been rumored for some time.
Bob Greifeld, CEO of NASDAQ OMX, is also hopeful that listed markets will improve their reach to new companies.
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The OMX purchase would give it a presence in Europe, which could help it eventually snag the London market.
Ironically, OMX had also attempted to buy the London Stock Exchange via a hostile takeover bid in 2000, but failed.
The Financial Services Authority (FSA) in England is the latest customer to chose NASDAQ OMX SMARTS technology for market surveillance.
Like the NYSE which has established NYSE Technologies to market its software, NASDAQ OMX has stepped up its technology sales.
The company competes with NYSE Euronext, Nasdaq OMX as well as others like BATS Global and Direct Edge.
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Nasdaq OMX and SharesPost will join to create a new exchange that will allow accredited investors to buy private-company shares.
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That said, some exchanges, such as Euronext and OMX, have sold technology and software to others, which provides offsetting revenues.
That latter step is what gutted a rival offer for the Big Board from Nasdaq OMX Group and Intercontinental Exchange.
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Further fuelling speculation is the fact that OMX's former chief executive, Per Larsson, has been CEO of Dubai International since July.
Nasdaq OMX and four other bourses said they would pressure listed companies into disclosing details of their environmental and social footprints.
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