Omar Hamoui, who founded Admob, which was acquired by Google, recently founded Churn Labs, to specifically incubate mobile app companies.

FORBES: Why Start-ups Are Building Mobile Apps First

We had a pretty good idea what Google and its AdMob division would think of Apple's new rules on outside advertising companies collecting analytics, but AdMob CEO Omar Hamoui has now spelled it out himself.

ENGADGET: AdMob CEO responds to Apple's new advertising rules: 'not in the best interests of users or developers' (update: Greystripe responds)

"Unlike the previous version, these new terms ensure that Apple's developers have the choice of a variety of advertising solutions (including Google and AdMob's) to earn money and fund their apps, " Omar Hamoui, Google's vice president of product management, said in a statement.

WSJ: Apple Blinks in Apps Fight