OM, on the other hand, seeks to turn London into a leading contender in a newly competitive pan-European market, hoping a technological edge will help it draw in business.
The "always on" nature of home bothered industry watcher Om Malik from tech news website GigaOm who said it could be a route to gathering data about users that would otherwise be hard to find.
Om Malik Bargain in Chile This one you won't likely find on the Web: The unwinding of leverage in global markets has caused many stocks to plummet in Latin America, not all of them for sound reasons.