Additionally, to thoroughly eliminate ghosting and lens flares, reflectivity was kept to half of the previous value at a wavelength of 450 to 650 nm, thanks to the lens surface treated with the Olympus-original ZERO (ZUIKO Extra-low Reflection Optical) coating.

ENGADGET: Olympus unveils Stylus XZ-10 with f/1.8-2.7 zoom, smartphone sharing app

The Olympus Stylus 730, a 7.1 megapixel model with 3x optical zoom, a 3-inch LCD.

ENGADGET: Olympus announces Mju 725 sw, Stylus 730, Stylus 740, Stylus 750, and Stylus 1000

The Olympus Stylus 1000, which sports a ten megapixel sensor, a 3x optical zoom lens, and a 2.5-inch LCD.

ENGADGET: Olympus announces Mju 725 sw, Stylus 730, Stylus 740, Stylus 750, and Stylus 1000

The OLYMPUS STYLUS VH-515 boasts a 25mm wide-angle, 5x optical zoom (Super Resolution: 16x) in a slim and stylish body, with a rich variety of colors to choose from.

ENGADGET: Olympus expands its point-and-shoot offerings with Stylus VH-410 and VH-515

The Olympus Stylus Mju 725 sw, a 7.1 megapixel camera with a 3x optical zoom lens and a 2.5-inch LCD that's both shock and waterproof (that's what the "SW" stands for).

ENGADGET: Olympus announces Mju 725 sw, Stylus 730, Stylus 740, Stylus 750, and Stylus 1000

The Olympus Stylus 750, this one's nearly identical to the 740 (7.1 megapixels, 5x optical zoom, 2.5-inch LCD), just with the addition of CCD-shift image stabilization.

ENGADGET: Olympus announces Mju 725 sw, Stylus 730, Stylus 740, Stylus 750, and Stylus 1000