In July, IFTTT announced an ESPN Olympics Coverage Channel so that people could interact with news stories about their favorite athlete or sport.

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The interest in the Paralympics is not yet as strong as the Olympics - Channel 4's Paralympic opening ceremony coverage was watched by a peak audience of 11.2 million viewers compared with the 26.9 million who watched the Olympics opening ceremony on BBC One.

BBC: Paralympics legacy: Seize the momentum

Channel Seven, the Olympics broadcaster, will drop all its normal programming for the 16 days of competition and switch to continuous coverage of the games.

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The sports media company consists of a unique array of broadcast television, cable television, radio and digital sports assets, including NBC Sports, NBC Olympics, NBC Sports Network, Golf Channel, 11 NBC Sports Regional Networks, NBC Sports Radio and all of their respective digital properties.

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Of course, the results were driven largely by the unit's cable channels--USA Network, Bravo, Sci Fi, CNBC, MSNBC, Oxygen and The Weather Channel--and the Summer Olympics, which aired across its network stable.

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After the enormous success of the Olympics - boldly dubbed "the warm-up" by Channel 4 in its "Superhumans" ad campaign - there was a danger that the Paralympics could have been a damp squib if the media had not embraced the Games so warmly.

BBC: The media and the Olympic Games

Sky has previously featured sporting events on its 3D channel like Ryder Cup golf, Premier League and of course the 2012 Olympics.

ENGADGET

That was huge by Channel 4 standards, but still well down on the 27m who saw the Olympics opening on the BBC.

BBC: The media and the Olympic Games

For spectators worldwide, mobile was a hugely popular channel for viewing and keeping track of the two week games. 12 million people watched the Olympics on the BBC via smartphone or tablet.

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