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The swimmers competing for places on the U.S. Olympic team this week have been breaking world records at a remarkable rate.
NPR: Technology Used To Boost Olympic Performance
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And so will many other performances in a Games that sired 15 world records and added illustrious new names to an Olympic Hall of Fame that includes such legends as Jesse Owens, Emil Zatopek, Abebe Bikila and Sebas-tian Coe.
CNN: THE OUTSTANDING PERFORMANCE
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Gebrselassie has broken 27 world records during an illustrious career, and collected two Olympic gold medals and four world titles.
BBC: Haile Gebrselassie to make Great North Run debut
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Which world records are most likely to be broken at the 2012 Olympic Games?
FORBES: What Is London Like Leading Up To The 2012 Olympics?
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Olympic athletes stretch the very fabric of human performance, smashing world records with their grit, heart and sweat.
FORBES: Magazine Article
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This has been the wettest spring and summer on records for Brits, causing widespread flooding and forcing Olympic organizers to set up contingency plans.
FORBES: Morning Olympic Breakdown: Hookers Get Booted, Bankers Cut Loose, Opening Ceremony Rains
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The Olympic authorities are keen on technological advances, and anything that helps runners break records will add to the excitement for spectators.
ECONOMIST: How an Italian firm wins in the Olympics
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But he relieved Haile Gebreselassie of his Olympic 10, 000m crown and his 5, 000m and 10, 000m world records.
BBC: SPORT | Athletics | Ethiopian trio set for Edinburgh
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West Ham began inquiries after a newspaper reported in July that the club paid a member of staff at the Olympic Park Legacy Company (OPLC) for consultancy services and mentioned "bank and telephone records... obtained by corporate investigators hired by Tottenham Hotspur".
BBC: Karren Brady
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"There are records of fights dating back to 3000 BC, and the sport was part of the Olympic Games of Antiquity, " the website says.
CNN: Wrestling may be cut from Olympic Games