The following year, under Samaranch's leadership, the IOC set up The Olympic Programme (TOP), an exclusive club for major global sponsors.
The absence of Romero will be frustrating for the 31-year-old after being lined up to make the women's team pursuit in Manchester - the only track event now suited to her in the Olympic programme.
Reade is a junior BMX world champion and a contender to win gold when the sport makes its first appearance on the Olympic programme in Beijing but is also trying her luck on the track.
BBC: SPORT | Other Sport... | Cycling | Pendleton sets new British record
"In an effort to ensure the Olympic Games remain relevant to sports fans of all generations, the Olympic Programme Commission systematically reviews every sport following each edition of the Games, " the IOC said in its statement Tuesday.
The BOA's Olympic coaching programme, led by Rugby World Cup-winning coach Sir Clive Woodward, will receive "seed corn funding" from the deal.
The opening race of the final night of the Olympic athletics programme had a cagey start, with Russian Natalya Yevdokimova leading the runners through the first lap in 64 seconds.
The new reality programme, featuring Olympic diver Tom Daley, is broadcast live from the centre every Saturday night.
The LOCOG sponsorship schemes are separate from the International Olympic Committee's Top Partners programme, which has 10 big name sponsors including McDonald's, Coca-Cola, and Visa.
The confidence-building techniques of Olympic athletes have been adapted into a self-help programme for people with anxiety and depression.
This year the firm backed both the Olympic Games - as a member of the IOC top partners programme, and also the Paralympic Games, which it has supported since 1992.
International Olympic Committee president Jacques Rogge told BBC Radio 4's Today programme earlier that that deployment had been "a good strategy".
"I'm definitely a good player - a defensive or attacking midfielder, " the Olympic 100m and 200m champion told BBC 5 live's Sportweek programme.
But there are more than 600 favelas in the city, and critics say the pacification programme only benefits areas near richer neighbourhoods popular with tourists or Olympic and World Cup venues, our correspondent adds.
Alex Richardson from Gladiator Programme said community sports groups were not getting money and there was no Olympic legacy or new facilities for Easterhouse despite it being used as a key element of the Commonwealth games bid.
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