The IOC in February recommended that wrestling be dropped from the Olympic program starting in 2020.
It also sponsors the Olympic program of Mongolia, where Rio Tinto operates the Oyu Tolgoi copper mine.
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Perhaps, then, being cut from the Olympic program was the push wrestling needed to keep its sport alive.
FORBES: How Cutting Wrestling From the Olympics May Impact NCAA Wrestling for the Best
However, Franco Carraro, chairman of the Olympic Program Commission, said the IOC would have to follow the current rules.
Wrestling fans and sports fans alike were surprised on Tuesday when the IOC voted to cut wrestling from the 2020 Olympic program.
FORBES: How Cutting Wrestling From the Olympics May Impact NCAA Wrestling for the Best
She also spoke of trying to become the first repeat winner in the women's marathon, which was added to the Olympic program in 1984.
There are three women-only sports on the Olympic program in Beijing.
Half the Olympic program, on the other hand, was given over to religious ritual: processions, hymn-singing, incense-burning, gory animal sacrifice and strange incantations by exotically attired priests.
Hanse Golf Course Design beat off seven other challengers, including golf legends Jack Nicklaus, Gary Player and Greg Norman, to land the honor as the sport returns to the Olympic program for the first time in 112 years.
"You have to look in considerable detail at, not just the sport itself, what it might offer to the Olympic Games, what it brings to the Olympic program, " said Lee, former director of communications and public affairs for London 2012's successful bid.
While this vote does not absolutely preclude wrestling from being part of the 2020 Olympic program, as the sport can now petition to be one of the last sports to be added to the program, wrestling faces a tough battle for Olympic inclusion.
FORBES: How Cutting Wrestling From the Olympics May Impact NCAA Wrestling for the Best
Corporations can legally become associated with the London 2012 Games in two ways: First, multinational firms may seek exclusive marketing rights through The Olympic Partner program (TOP).
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"The inclusion of these events on the Olympic Winter Games program is sure to be appreciated by athletes and sports fans alike, " IOC president Jacques Rogge said.
There is no athletics director who is building their program around Olympic participation in wrestling.
FORBES: How Cutting Wrestling From the Olympics May Impact NCAA Wrestling for the Best
The International Olympic Committee voted softball off the program in 2012.
And sponsorship deals can ensure a hefty return on investment for the corporations who sign Olympic partnership deals, known as the TOP program.
The London organizing committee offered Britons a chance to buy Olympic tickets through a complicated multistage lottery and set up a resale program to allow for the authorized resale of unwanted tickets.
Di Centa, brother of former Olympic champion Manuela di Centa, is the first athlete from outside Scandinavia or the former Soviet Union to win the Olympic 50km race, the most prestigious on the cross-country program.
Rio and London carnival artists collaborated for the Hackney One Carnival to welcome the Olympic Torch Relay, screenings of restored Hitchcock films at east London venues and a fantastic program of theater, dance and outdoor events at the Barbican and with the Create festival.
The program also heads to the shores of Oman, a nation pinning its future chances for Olympic glory on one small group of female sailing instructors.
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