It has a 9, 700-square foot Tuscan-style house, equestrian facilities, a basketball court, a skeet-shooting range, a bocce ball court and an olive farm.

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It had dumped a bunch of oddball assets, including an olive farm in South America, a jet-leasing business and a ski resort, but with six CEOs in eight years (Wood was the potential lucky number seven), Dana remained adrift, a 108-year-old company in search of a new beginning.

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In 1991 he gave up the chairmanship and bought a farm in Italy and produced olive oil: organic, of course.

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Heading south on Route 40, the Boker Valley Vineyard has an excellent wine lodge and restaurant, as well as a farm store that sells wines and olive oil.

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This alternative organic farm and vineyard sells its own range of boutique wines, olive oils, jams, homemade ice cream and cheeses in its rustic roadside restaurant surrounded by desert terrain.

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