For lack of a better word, good old fashioned opportunistic public relations efforts won the day for Nabisco, with traditional Super Bowl advertising stars E-Trade and Bud Lite nowhere to be found.
For the most part, one should probably take the pope at his word, that old age and fatigue are the motives for his decision.
But economist Julie Heath from Cincinnati University has a word of caution for those who believe the old days will return.
Up until the eighteenth century, the lovely English name for trombone was sackbut, a word of Old French or possibly Spanish derivation.
For its part, old Labour will be mindful that the word "socialist" first appeared in November 1827 in the Co-operative magazine - a vehicle for the ideas of Robert Owen, who sought to run his textile mill in Lanark on co-operative lines.
Thought apps were primarily for getting beaten by your 12-year-old niece at word games?
FORBES: There's An App For That: Building A Mobile App For Your Business Is Easier Than You Think
In 2007, an RHS study of young people aged between 13 and 18 found that 62% thought horticulture was another word for farming, while most said it was a career for "old or retired people".
The Lord Mayor of Oxford has been censured for making a remark towards a 13-year-old girl using the word "sexy".
What is clear is that the current procedures are simply not up to the job, and unless those involved come up with some forward looking pro-active plans, over-the-air television is going to be tied up in the courts for a long time as companies and consumers look to exploit the old-word rules with new-age technology.
FORBES: Television Over The Air Is Struggling To Keep Pace With Change In US And UK
Language is a kind of informal plebiscite: when we adopt a new word or alter the usage of an old one, we're casting a voice vote for a particular point of view.
NPR: 'Talking Right': Why the Left Is Losing, Linguistically
应用推荐