But maybe we should also come up with a new word that means what the old word friend used to mean.
I'll often take an old word that's beautiful like 'sovay' or 'souverian'.
"Pleb" - an old word given new life by claims Conservative Chief Whip Andrew Mitchell used it to describe police officers in Downing Street - was also shortlisted.
The thieves are a band of Norman mercenaries, including a mysterious warrior who calls himself Harlequin, from the old French word hellequin, meaning a troop of the devil's horsemen.
What is clear is that the current procedures are simply not up to the job, and unless those involved come up with some forward looking pro-active plans, over-the-air television is going to be tied up in the courts for a long time as companies and consumers look to exploit the old-word rules with new-age technology.
FORBES: Television Over The Air Is Struggling To Keep Pace With Change In US And UK
One theory is that it's derived from the word "nuncheon", an old Anglo-Saxon word which meant a quick snack between meals that you can hold in your hands.
BBC: Breakfast, lunch and dinner: Have we always eaten them?
Thought apps were primarily for getting beaten by your 12-year-old niece at word games?
FORBES: There's An App For That: Building A Mobile App For Your Business Is Easier Than You Think
If you type in its old URL, Word.com, it will now take you to the Merriam-Webster Online Dictionary.
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The two 50-minute online test sessions assessed "the old spreadsheet, word-processing and presentation applications which I was teaching 15 years ago, plus a bit of e-mail".
BBC: NEWS | UK | Education | School test 'should be optional'
The book's success is attributed to bloggers and the sharing of book reviews and recommendations on social media, as well as old-fashioned word of mouth advertising in physical coffee shops, and most probably at the school gates.
With all the recent studies showing the growing potential of digital marketing channels such as mobile and various social media networks, it was somewhat refreshing to run across new research that shows good, old-fashioned Word of Mouth (WOM) is holding its own as an important tool to deliver marketing messages.
Derived from French and old Catalan, this word nearly bounced champion Arvind Mahankali from the finals.
The Lord Mayor of Oxford has been censured for making a remark towards a 13-year-old girl using the word "sexy".
Up until the eighteenth century, the lovely English name for trombone was sackbut, a word of Old French or possibly Spanish derivation.
He is, in the very best sense of the word, an old-fashioned actor who has no fear of the grand gesture.
WSJ: 'Coriolanus': Nothing Plebeian About Him | Shakespeare Theatre Company | By Terry Teachout
For the most part, one should probably take the pope at his word, that old age and fatigue are the motives for his decision.
Its founders (ironically, two Americans), with a love of spoken word and good old fashioned rabble-rousing, decided to formalise what was already happening on bar stools across the city.
For lack of a better word, good old fashioned opportunistic public relations efforts won the day for Nabisco, with traditional Super Bowl advertising stars E-Trade and Bud Lite nowhere to be found.
Who'd expect to see the world's favorite three-letter word plastered across the old imperial city of Hue?
For its part, old Labour will be mindful that the word "socialist" first appeared in November 1827 in the Co-operative magazine - a vehicle for the ideas of Robert Owen, who sought to run his textile mill in Lanark on co-operative lines.
So, why would Microsoft debunk the Net in word and deed and risk looking old economy or hypocritical?
Early-warning antennae should twitch when they detect the word smart, signifying a return to old ways but with lessons learnt: bankers are already talking about smart securitisation.
Language is a kind of informal plebiscite: when we adopt a new word or alter the usage of an old one, we're casting a voice vote for a particular point of view.
NPR: 'Talking Right': Why the Left Is Losing, Linguistically
Named after the Greek word "life" and hinting at old zoetropes, this feature captures a 3-second 1080p 30fps H.264 video clip along with a 16:9 2688x1520 JPEG picture each time the shutter button is pressed.
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But economist Julie Heath from Cincinnati University has a word of caution for those who believe the old days will return.
But most organizations seem to wish to drop the old and move to whatever the new most popular buzz word of the moment happens to be.
She stood and applauded when word arrived that the 33-year-old Watson had captured the Masters on the second playoff hole, at the tenth, down the hill from IBM's company cabin.
Russel Tarr, who runs Active History from France, where he works as a teacher said the lesson plan was a revision tool for the end of a six-week course on the rise of Hitler, during which the 15- and 16-year-old pupils would have written a 1, 000-word essay on the topic.
They need ordinary folks to serve as their ambassadors, spreading the word about their journalism like the town criers of old.
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