For a more in-depth look (and more chest-hair-producing whisky samples), visitors can opt for the explorers tour or even the pioneers tour, where they can taste a 30-year-old whisky and procure a rare, cask-strength bottle of Glenfiddich.

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Using their deep knowledge, and social savvy, the sisters are using tastings, events, speaking engagements, and more to build a bridge between the old-world nature of whisky and the demand for quality they see in the marketplace.

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Visit the Bomb Village where houses have been constructed out of bomb debris, and meet the woman who runs a whisky distillery out of an old shed.

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At Benromach, also just outside of Forres, enjoy a tasting tutorial with a pour of the award-winning, richly-flavoured Benromach Single Malt in the old Drier House, now the Malt Whisky Centre.

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The Ritz has no Scottish associations at all, as far as I know, but it does have an adventurous barman in Walter Pintus, who has created a new whisky-based cocktail called The Balmoral Tribute inspired by that old royal boozer, Queen Victoria herself (no wonder there are so many pubs named after her).

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Whisky has also suffered from its image in these markets as an old man's drink.

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That may or may not prove that drinking high quality single malt Scotch whisky is good for you, but it did earn her recognition in the form of the 55 Year Old Glenfiddich Janet Sheed Roberts Reserve, named in her honor to celebrate her birthday at this ripe old age.

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