Peterson leans on some interesting technology (as well as old world techniques such as concrete fermenters) using sensors in the vineyard to measure exactly how much water is moving through the vine and the overall stress on the plant.
Someone who knows all too well what Ethan may go through is Katie Beers, who as a 10-year-old was held underground in a concrete bunker for two weeks by a New York man.
In fact, says, Lisa Hassanzadeh, Concrete's 37-year-old partner and head of interior design, the choice of Vitra is as much "a business deal" as a design decision.
The old front on Beach Road long ago lost sight of the sea and the hotel itself nearly disappeared in a concrete jungle of new hotels and office blocks.