Today, the 70-year-old brand is leading the industry with its trend-right, elegant fashion designs.
Lincoln is a century-old brand and a very popular model in the United States.
His leadership, vision and commitment to innovation has energized his company and brought new life to an old brand.
The new Phillips 66 (its name based on the old brand) will be a giant in its own right.
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How do you make a 130 year-old brand relevant for the digital age?
Applbaum and his team are making a 90-year old brand more relevant.
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Just over a year ago the former Nokia staffer bumped into a mutual friend from Finland, 32-year-old brand designer Joona Kallio.
All this isn't sitting well with some Jeep fans, who say the 72-year-old brand is straying too far from its rugged, utilitarian roots.
We spoke with Lisa Mancuso, SVP Marketing at Fisher-Price, to better understand how the 83-year-old brand is maintaining its awareness with young Moms.
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Buyers shopping around can often have those discounts matched by rival makers offering "conquest cash" to pry customers out of their old brand.
Microsoft is phasing out the email service Hotmail, a pioneer of electronic mail accessed on the Web, in favor of a new-but-old brand: Outlook.
This presents a delicate challenge for stewards of the 92-year-old brand.
Southbend was an old brand of broilers, known for declining quality.
You looked at your assets within the context of the digital world, and you figured out a way to make an old brand category newly relevant and exciting.
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Go in with an open mind, an open wallet and the clear understanding that in order to succeed, the newmeaning behind the old brand name is going to have to represent something different that people care about.
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As much as I think the queen has done a brilliant job, and I look forward to celebrating her jubilee with glee, we have the kids to thank for the detoxification of this once staid, fusty old brand.
Now it seems that two more companies are eying the old school brand, although both seem to be far from a done deal.
Consider 26-year-old Ari Brand, an actor living in Manhattan's East Village.
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That's something Firestone hasn't been associated with since a string of sport utility accidents ending in the summer of 2000 nearly doomed the 102-year-old tire brand.
Each franchise is a multibillion-dollar business, a decades-old entertainment brand that brings in huge revenue for everyone involved: movie studios, snack food manufacturers, toy makers and more.
Opel is an old German brand that could have possibly been a good fit for ManUnited but would have landed with a thud in America, which remains the No. 1 car market in the world.
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Sony's brought back its old Triluminos brand name for the technology, which it claims provides a wider color gamut while keeping prices quite a bit lower than its last TVs to rock the tag, the now-retired XBR8 series.
The 12-year-old watch brand is an infant when it comes to the venerable world of the Swiss watch industry, but it has grown up at lightning speed with technical innovations and partnerships with athletes in sports ranging from track and field to soccer to auto racing.
After moving to Minnesota from San Francisco and orchestrating the miraculous turnaround of a 100-year-old legacy handbag brand, the 51-year-old CEO of J.
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More than faithful: "She's So Lovely" makes his old excesses seem brand new.
French businessman Richard Mille put his 12-year-old Swiss watch brand on the map by producing six- and seven-figure-priced, think-outside-the box timepieces for clients like King Juan Carlos.
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U.S. sales of the civilian versions of the famous Kalishnikov AK-47 s, old under the brand name Saiga, rose by 50% in 2011, The New York Times reported from Russia on Aug 14, 2012.
The article 'Brand new old New York' was published in partnership with Lonely Planet.
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