To that end, it announced a number of partnerships with big consumer brands, including InterContinental Hotel Group, Bass Pro Shops and Shell Oil.

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"It needs oil to make the fertilizer, oil for the farm, oil for the food processing, oil for the packaging and oil to transport it to the shops, " he added.

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We also hear that the local shops have run out of massage oil.

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Just in industries directly related to autos, trillions of dollars change hands each year flowing to and from auto insurers, auto financiers, service and repair shops, rental agencies, taxi operators, fleet managers, oil companies, transportation and logistics companies, emergency rooms, health insurers, medical practices, personal-injury lawyers, government taxing authorities, road-construction companies, parking-lot operators, and on and on and on.

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For the mundane work of replacing shocks or oil filters, though, they are competing with service stations and quick lube shops.

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He may not have then predicted the way in which cod liver oil - rich in an essential fatty acid called omega-3 - would be seized from the shelves of health shops and supermarkets by a later generation of parents convinced it would help their child excel at school.

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