The president also said they talked at length about increasing oil production and maybe even creating something called an oil fund that he says would be for the Iraqi people, though he didn't elaborate on any of the specifics of that point.

NPR: Bush Huddles with Aides on Iraq Strategy

Think about what this advancement has meant just in terms of access to the resources: When drilling into a hydrocarbon bearing formation 100 feet thick, vertical drilling would allow an operator to contact 100 feet of rock, which would limit your potential recovery to whatever oil or gas would flow into that length of pipe.

FORBES: Horizontal Drilling: A Technological Marvel Ignored

Since voters say they care most about energy, and since she governs an oil state, she spoke about it at length.

ECONOMIST: The Republican convention

And so the length of time that it takes for the oil to get out of the ground and into the supply is going to take a little while.

WHITEHOUSE: Press Briefing