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Year-on-year OIBDA margin improved primarily due to the reductions in equipment subsidies in connection with the new unlimited Value plans.
ENGADGET: T-Mobile lost more customers in Q4, will launch LTE in 2013 with AWS spectrum from AT&T
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Sequentially, adjusted OIBDA decreased as a result of lower service revenues driven by branded customer losses and higher customer acquisition expenses.
ENGADGET: T-Mobile lost more customers in Q4, will launch LTE in 2013 with AWS spectrum from AT&T
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Year-on-year, adjusted OIBDA increased as a result of reduced losses from equipment subsidies due to the launch of the unlimited Value plans and continued cost management programs.
ENGADGET: T-Mobile lost more customers in Q4, will launch LTE in 2013 with AWS spectrum from AT&T
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However, with the iPhone doing well and Network Vision leading to cost savings, the company now sees itself exceeding the OIBDA forecast for the year on the high end.
FORBES: Sprint's iPhone And Network Vision Plans Brighten Outlook
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Adjusted OIBDA margin (as defined in Note 9 to the Selected Data, below) was 31% in the fourth quarter of 2011, consistent with the third quarter of 2011 and up from 29% in the fourth quarter of 2010.
ENGADGET: T-Mobile lost more customers in Q4, will launch LTE in 2013 with AWS spectrum from AT&T
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As a result, adjusted OIBDA rose again year-on-year in the fourth quarter of 2011 and branded data ARPU grew 20 percent year-on-year as smartphone adoption accelerated, " said Philipp Humm CEO and President of T-Mobile USA. "However, not carrying the iPhone led to a significant increase in contract deactivations in the fourth quarter of 2011.
ENGADGET: T-Mobile lost more customers in Q4, will launch LTE in 2013 with AWS spectrum from AT&T