Ogilvy was especially troubled by one characteristic of the subway system as it extended to Brooklyn.

NEWYORKER: Brooklyn Circle

Ogilvy recently lured Graham Fink, one of the top creative directors in London, and appointed him chief creative officer of Greater China.

FORBES: Ogilvy's Miles Young On The Rise Of China

Ogilvy in Toronto developed "Dove Evolution, " a one-minute clip of a conventionally attractive woman getting plucked, painted and digitally altered until she becomes the packaged face staring down from a billboard.

FORBES: Magazine Article

World number one Woods, gunning for his 13th major title, Australian Ogilvy and Briton Ramsay are set to tee off on the first hole at 0806 (1306 BST) in Thursday's opening round.

BBC: Ramsay, 23, won the US Amateur at Hazeltine last August

In Ogilvy's case, the product to be sold was a pretty nice one, but he had to start with a blank page, nonetheless.

FORBES