They often now include automatic digital signatures with a sender's contact information or witty sayings, pleas to save trees and not print them, fancy logos and apologies for grammatical errors spawned by using a touch screen.

WSJ: Email Disclaimers Proliferate

Financial institution call center customer service representatives often rely on the Automatic Number Identification (ANI), a phone number that appears with each incoming call.

FORBES: Cybercriminals Phone It In

Our mental and emotional muscles are now so well developed, and dealing with complexity so familiar, that decision making becomes habitual, automatic, and often, as in my own case and that of the golfer, unconscious.

FORBES: Three Steps to Making Better Decisions