Introducing species from one region of the world into another region has more often ended in tears of sorrow than joy, which is why it is discouraged in guidelines issued by the International Union for the Conservation of Nature (IUCN).
He brings things to people, even poor people (often in the form of admirable programs like Toys for Tots.) Santa is supposed to instill joy and a giving (and receiving) spirit in kids and adults.
While research and driving instructors attest that women often make better drivers, advertising and marketing focuses on the male driver as those who drive for the joy of it, and have historically.