We often assume that the impact is negative...but what if it was neutral, or even positive?
Airlines often assume that some passengers will miss check-in times, and so overbooking of flights is not uncommon.
Private-sector firms with plants coming on line often assume they will be last in the queue for domestic fuel.
And investors often assume just about any such investment will make a positive impact, without having a lot of granular data.
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Instead, what history and sociology show us is that both technological systems and social systems are more resilient than we often assume.
We are so used to our physical space that we often assume that its qualities, laws, rules, and peculiarities are true everywhere.
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But many aren't, and often assume - wrongly - that there is little they can do about their credit card and hire purchase agreements.
People often assume that knowing about the brain is all that you need to explain how the mind works, so that neuroscience will replace psychology.
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And the giants often assume any new wireless technology is bad.
With improvements in hydraulic fracturing and horizontal drilling, this cost gap may actually grow in the coming years, rather than decline as renewables advocates often assume.
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Even where they have not, depositors often assume that there is an implicit guarantee, because the government will step in rather than risk a collapse of the whole system.
In addition, the schools that do issue living stipends often assume that part of this money will be used on precisely the type of expenses as health care and insurance costs.
In our CEO succession work, we find that organizations often assume that the COO or even the CFO, by virtue of their knowledge of the business and their familiarity to the board, are best positioned to take on the top role.
The kinds of analysis that report massive, sustained, falling costs for renewable plants often assume that capital costs are recovered in steady-state fashion over the full, rated, life-cycle of the machinery, when in fact investors in these systems always strive to recover their costs much sooner to beat the diminishing returns that set in once two-thirds of the life-cycle is spent.
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Too often executives assume that what we have accomplished in the past will enable us to accomplish more in the future.
Couples often wrongly assume full disclosure is always best, says Sean Horan, a professor of relational communication at DePaul University in Chicago.
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Often they assume that finding one's passion is a matter of luck.
Often they assume that they are all stolen, but it is worth remembering that the art market, black or otherwise, has existed for a long time.
Too often we assume that we have to feel brave before making changes or taking chances on what inspires us (even if it scares us at the same time).
People often incorrectly assume they will outlive their pet, or that a friend or family will take care of their pet when they are gone, according to Anne Culver, director of Disaster Services for the Humane Society.
Often, they assume that someone culturally similar to themselves will be more likely to look out for their interests.
Russell Muirhead, searching for a new ethic of work, often seems to assume that work is inherently disagreeable and tedious.
Another subtle point that often eludes people who assume more tax deferral is always better: Any long-term capital gains he gets from fund distributions or from selling fund shares will be taxed at a low rate, 18% or 20%.
Employees are often unprepared or unwilling to assume the new responsibilities that it entails.
The most simplistic, though often fatal error made is to assume brand value is simply an inheritable asset.
The beauty of the above is too often obscured by economists who incorrectly assume that countries trade, rather than individuals.
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When investors see a low stock price relative to growth prospects, they often ignore the growth prospects and assume the low stock price is justified.
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Many economists and businesspeople assume that, as so often, Mr Berlusconi's provocative rhetoric masks a subtler purpose.
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Managers and owners often do not realize what they have and assume they can put another person in that position with equal results.
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In addition, people often overconsume no-sugar products because they assume that they must be healthier, and they end up taking in more calories than they need which leads to weight gain or prevents weight loss.
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