Instead of owning their photovoltaic panels they rent them, paying a monthly fee offset by the savings from generating solar electricity.

FORBES: Move up http://i.forbesimg.com t Move down

But the fee is offset by a 5-percent discount on purchases, and about half the town participates.

NPR: Rural Co-Ops: Saving Shopping Options

Executives believed that the revenue generated by a new fee would be offset, in the long run, by lower revenue from weakened loyalty.

WSJ: What United, American, Delta, Southwest, JetBlue, Alaska, Virgin America Airlines Learn From Customer Surveys

Exane BNP Paribas analyst Philip Guest said Setanta would pay Sky a monthly fee for hosting its coverage, which was likely to offset the lost revenues from the closure of its pay-per-view service, Premiership Plus.

BBC: BSkyB and Setanta agree TV pact