As a mentor for the 2012 cohort, Khalil worked closely with Howard and the contest winners and says that her execution of the contest was a testament to the kind of marketing (online to offline, web pages to real-life events) Loverl.ly was in need of.
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As the online advertising market continues to witness strong growth, we expect to see an increasing amount of travel advertising spending to migrate from traditional offline advertising channels to online advertising.
An increasing amount of travel advertising spending is expected to migrate from traditional offline advertising channels to online advertising opportunities.
Not only relying on the virtual economy on WeChat (i.e. mobile gaming, virtual goods), Tencent plans to creatively leverage the commercial upside of online to offline space.
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We know that many businesses also work with third party partners to enhance their online and offline marketing in order to show more relevant ads.
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In order to access this rich stream of transaction and usage data and remain competitive, all product companies will have to think about technologies that bridge the offline and online worlds to provide a suite of compelling digital services around the physical things they make.
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Rather than asking new contacts to connect out of the blue, engage them in high-level industry conversation online and offline to establish one-on-one personal relationships.
Characters needed to be able to jump between online and offline seamlessly.
Instead of finding a way to enable users to work offline, we found a way to keep users online with fewer devices and no complex setups.
And what if traditional firms embraced the change, devoting their resources to persuading offline customers to switch online?
In a category where third-party distribution is not going away anytime soon, the missed opportunity online to drive customers to offline retail is even more disappointing.
Product concept and features must be sufficiently compelling to motivate people to talk about it (online and offline) and eventually, spark viral awareness.
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The purpose is to focus the energy and effort of the movement to forge a path forward to stop bullying -- both offline and online.
Nokia Music allows consumers to enjoy the songs of their favorite artists without disruption, both online and offline so consumers can listen to their favorite playlists anytime, anywhere.
To do that, it needs to be part of both online and offline efforts that involve several tactics.
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But it does demonstrate that brands are now finding innovative new ways to sell to us, blurring the boundaries between online and offline and for the first time using social media to truly influence our purchasing habits.
It will likely be worth much more by then, given the continued shift from offline to online commerce.
The partnership with i-D Magazine extends the campaign to an offline audience, while also granting online exposure to the print glossy.
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Google generates 96% of its revenues from advertising, down one percent from 2009, and has benefited from the accelerated transition from offline to online advertising over the years.
Greendot was one of the pioneers of the reloadable prepaid cards bringing the convenience of card-based paying online and offline to those who lacked access to credit cards or even bank accounts.
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The partnership with Discover, which comes on the heels of deals with retailers like Starbucks and Home Depot to bring PayPal to stores nationwide, continues the blending of online and offline payments.
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If this plays out, and consumers look to PayPal as their one-stop online and offline cloud-based mechanism, it could be a meaningful rival to the credit card companies.
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"The goal should be to use online tools and meet and engage with people and then take those engagements offline to in-person or phone conversations, " says Ms. Salpeter.
These companies sort details of online and offline purchases to help categorize people as runners or hikers, dieters or couch potatoes.
The event was attended by a thousand bloggers and social media users, helping online communities meet offline to enable ideas to meet the opportunities.
Retail marketers know they can advertise more efficiently if they can actually track and close the redemption loop from online browsing to offline buying.
User-generated and real-time content will also play a central role in the gameplay, as will branded and professional entertainment partnerships which connect online and offline opportunities to audiences enjoying the game.
Their tech DNA sure will come handy as advertising is migrating from the offline world to the online universe.
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