Active GRP: GRP, or a gross rating point, is at the heart of offline media measurement.
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Internet time via PC and mobile exceeds a combination of offline media, including TV, Radio and Press, in all markets except France, Germany and the Netherlands.
Rather than circumscribe my worldview, the Internet in general, and RSS in particular, have vastly increased the diversity of my information consumption compared to the heyday of mass-media offline publications.
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Of terabytes of data, gathered online, offline, from social media and formal interactions, often in real-time.
Think of these concepts as the offline equivalent of social media and you can begin to see their value.
Or to put it more directly, does social media drive offline behavior, whether it be a product purchase or pulling the lever in the voting booth?
One of the benefits of the campus chapter model is that people can easily take all of that social media energy offline and raise money locally.
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Government sites like egypt.gov.eg are offline, as are local media sites like www.ahram.org.eg.
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Along with its CEA partnership, BAT continues to offer its services to major brands and sporting leagues by providing a 360 degree fan-centric experience for fans to view, share and organize their most memorable event experiences through the power of digital media, online and offline.
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But it does demonstrate that brands are now finding innovative new ways to sell to us, blurring the boundaries between online and offline and for the first time using social media to truly influence our purchasing habits.
Sometimes the link between offline promotion and online success is ignored by social media boosters, even though it is utterly obvious.
The event was attended by a thousand bloggers and social media users, helping online communities meet offline to enable ideas to meet the opportunities.
Our research consistently shows that Heavy Social Media Users are less involved in the offline world than their friends who spend less time on Facebook or other social sites.
For instance, even though the study found that the vast majority of brand conversations are happening offline, it also identified the internet as a crucial media component driving word of mouth brand advocacy.
Lee stresses that traditional media companies must approach their online content differently than their offline content.
Virgin Media has said it was forced to take its website offline for an hour during a hack attack.
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The challenge is whether consumers are able to find a reflection of their comments on social media pages in the new products presented through online and offline sales channels.
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While employees increasingly use social media to access information, create new identities (on and offline) and forge new connections, many companies continue to perceive the digital world as a liability rather than a democratizing opportunity for their workers.
Cotsakos talks of "digital financial media, " services unavailable elsewhere at prices the giants in the offline world can't match.
While the former position focuses on all that big data has to offer, the latter focuses on increasing consumer emotional involvement in the brand through social media and content marketing stories as well as on weaving the brand storyline into offline brand experiences and marketing initiatives.
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Politics, entertainment, sex, mass media, crime and commerce are being reshaped by a population as online as it is offline.
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