Meanwhile, the huge crowd at the downstairs official ball had its own entertainment.

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The site has partnered with IGN Entertainment to launch the official game channel, START.

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"We think Seth is one of the brightest, most insightful comedy writers and performers of his generation, " NBC Entertainment Chairman Bob Greenblatt said in the official announcement.

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Without skipping a beat, Zalaznick, whose official title is President of NBC Universal Women and Lifestyle Entertainment Networks, uses the opportunity to wax on about the future of basic cable.

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