Last year, when the founders were still polishing their business plan, they were sought out by real-estate developers, offering brand new offices in exchange for stock options -- this, remember, from a company that hadn't yet begun to do business!

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Kardashian came into our offices to talk about her brand and business ventures.

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Without the Lloyd's brand, it is extremely expensive for individual insurers to set up offices throughout the world.

ECONOMIST: Lloyd��s of London