Robert Kelner offersanimportant general caveat to any such evidence of a ground-breaking rapprochement between shareholders and corporate political contributors.
They make it clear that external data offersanimportant opportunity to galvanize action to help make changes that are necessary to strengthen the organization.
Among places where Dewey has offices, "Russia's attractive because it offers access to animportant emerging market, " said Kent Zimmermann, a legal consultant in Chicago.
Instead companies will have better luck getting consumers to participate in a cause-marketing program if an employee explains why the cause is important or if the company offers matching funds for donations.