In the beginning Feldstein cold-called businesses, offering to build or repair whatever they needed.

FORBES: Companies, People, Ideas

The authors add that mortgage lenders and the government could also help by raising awareness of the importance of keeping homes in good repair while offering advice and information on dealing with problems.

BBC: Cowboy fears stop essential maintenance

It has also meant redefining the business: from offering a vast emporium of maintenance and repair products to providing e-commerce consulting and site maintenance to manufacturers of industrial supplies.

FORBES: Survivor

But in 1968 they opened their own shop, one of the few offering new instruments, valuable old Italian instruments as well as repair and restoration services.

WSJ: Master of Chicago Family's Violin-Making Tradition