When Pennington does not know each individual, he risks offending people with a message that misses its mark.
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What is the person saying or doing that is offending people?
Steve Eisman, a hedge-fund manager with a love of comics and a talent for offending people, had witnessed the subprime market blow up in the 1990s and was convinced the same would happen again.
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In order to be effective, not only in selling a product or service but in avoiding offending people, firms and their advertising agencies are always in search of perfect pitch, says Margaret Duffy, professor of advertising at the University of Missouri.
The key is not to worry about offending or inconveniencing people by asking.
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It says that without a successful vocational route there is a "real threat" of "youth offending teams escorting young people back to school or college premises at the age of 18 years".
My brief is to change the way young people feel about offending.
After one severe reaction, he said, most people consistently avoid the offending food and do not experience another severe attack.
Mr Herbert acknowledged that numbers of people involved in group offending such as August's riots in England were not reflected on the site.
Failure of a test usually means an instant short spell in jail, and it is hoped that such a dramatic sentence will shock people out of re-offending - thereby reducing long-term prison numbers and cutting off alcohol-related crime at the source.
Elaine Bertenshaw from Lytham St Annes who is a volunteer for Lancashire Constabulary was also appointed MBE for services to policing and the community as was Burnley's Emma Hamlen, a volunteer for the youth offending team, for services to young people in Lancashire and Jacqueline McGrew, chair of Whitebirk Residents' Association in Blackburn, for services to the community.
Doctors advise people with severe food allergies to eliminate the offending foods from their diets.
He criticised those who argue that re-offending can be cut by "sending more and more people to prison for longer and longer sentences".
The website relies on reported incidences of crime, he says, and there has been criticism that it may skew perceptions because people in wealthier areas are more likely to report offending.
"From the outset I have been consistently clear that my decision regarding its future needs to be based on what is best for the people of Northern Ireland in terms of enhancing public safety through reducing offending, " Mr Ford said.
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He called on California newspapers to pull the offending strips. (None did.) "We simply have to tell people the basic facts about what this initiative does, " says Lungren.
"We continue to encourage people wishing to report offences to contact us, regardless of how long ago alleged offending took place, " he said.
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