By selling a Spider-Man game through Mforma and its Chinese mobile partners, Marvel can capitalize off the phenomenon, and exploit the huge and growing Chinese cellular market, where there are more cellular handsets in use than land lines.

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First off, this is not a new phenomenon.

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And it is, unfortunately, an extremely damaging phenomenon, because it cuts people off from each other, and works to prevent any chance of communications, which is our only way of arriving at a mutual understanding of things.

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You see, while retailers are getting ripped off, they're also dependent on the very mechanism that fuels the phenomenon.

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