It may have been the last Major League Soccer game for David Beckham, a global brand that continues to be a cash cow off the field, even as his skills diminish off the field.
As time has gone on, that has not been the case on the field or off the field.
"He can talk to them about both their on-field and off-field businesses, and in the way that he has migrated from singer to producer to sports-team owner, show them a path that I'm sure a lot of them would like to follow one day, " Mr. Horowitz said.
"We have to move forward to professionalism on the field, and off the field too, " says Hassan Boutabsil, the head of sports at the Moroccan TV station 2M.
But when it comes to Madison Avenue, when it comes to being interviewed on a regular basis by the ESPNs, the blogs and, you know, 24-hour sports world we live in, I think it certainly helps to be someone who is personable, who expresses himself well and who comes across as someone who cares not just about what they do on the field, but off the field as well.
"You've got to make the talk on the field, you can't do it off the field, " says captain Boje.
That on-field disappointment contrasts sharply with the Welsh county's off-field progress, with the new Swalec Stadium delivering a first Ashes Test and annual profits being made.
"This move was not about money but about a chance of a fresh challenge on the field and an opportunity to promote rugby in north Wales off the field, " he added.
"For myself on the field the last couple of years have been pretty disappointing, but off the field hugely positive, " Henson added.
Everyone knows he has the potential and ability to do virtually anything asked of him on a rugby field but it appears that sometimes his attitude in training, and his antics off the field, might be causing some consternation to the England coaching hierarchy.
Given the off-field turmoil that has surrounded the club, it was hardly surprising that they got off to a nervy and disorganised start.
Yet against the off-field tensions, Pakistan - and Shoaib Akhtar in particular - looked lively from the off, Strauss doubled up by an opening delivery that jagged back sharply into his ribs.
The goalscorer's joy was short-lived, as he sustained a dislocated toe kicking the advertising hoardings in celebration and had to be stretchered from the field in just about the last significant action of an opening half that ended with Dean followed off the field by several frustrated Palace players.
What his teams accomplished on the field is impressive, but no one can turn a blind eye to the failed leadership he exhibited off the field.
However, with Diamond off the field for further treatment, Douglas rose at the front post to direct the ball into the net off a combination of head and shoulder from Conway's corner, with television pictures showing that Aberdeen's Paul Hartley had been shoved to the ground in the goalmouth melee.
But it seems ever more possible that the country will drop the off-field ball.
Earlier, Manchester United manager Sir Alex Ferguson refused to discuss his player's off-field problems.
Off the field, his many transgressions came during a more forgiving era for sports figures.
That's the kind of tone this team sets, both on and off the field.
But perhaps he should be known more for what he does off the field.
The door is now open for the NCAA to oversee all kinds of off-field violence.
But ultimately all TV spots are judged by how well they perform off the field.
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"There is still a lot of hard work to be done off the field, " said Roberts.
This time the stakes are high, off the field as well as on it.
This year's Super Bowl made for a great game, both on and off the field.
Hopefully now we'll be able to spend a bit more time together off the field.
He trains these guys for "competitive excellence, " as he calls it, on and off the field.
The code covers basic stuff from timekeeping to how you should conduct yourself off the field.
But ultimately all advertising should be judged by how well it performs off the field.
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