Lesson 2: Pulling off partnership takes self-awareness, collaboration and determination, especially during hard times.
Marketing to women is a growth market and gender-awareness can pay off, as others are finding.
FORBES: The Tortoise Is Still Right: Slow and Steady Can Win the Race
To this end, universities in England already have individual targets on admitting more students from poorer homes and under tighter controls brought in with higher fees in England, have to show they are spending money "widening participation" - whether through grants, money off tuition fees or helping raise awareness about universities.
Wisnefski feels the online dominance will translate to off-court fame and increase his brand awareness.
FORBES: Is Jeremy Lin's Asian Heritage Not a Factor In 'Linsanity'?
All the heightened awareness around these issues can pay off for kids, as it has for six-year-old Aden Weber of Flagstaff.
WSJ: ADHD Warning Signs and Kids: Growing Pains or Cause for Concern?
It also kicks off a month-long campaign to raise awareness about the high rate of the disorder and how everyone can get involved to encourage early intervention and more funding.
FORBES: How Can I Learn More About World Autism Awareness Day
To address these cultural issues, the year-long National Hispanic Corporate Council program at SMU's Cox School of Business starts off with a heavy dose of self-awareness exercises, case studies and discussions.
Watson has a low N-Score as of October because his awareness scores are so low, but his appeal scores are off the charts with 68% of respondents saying they like Watson (or like him a lot).
FORBES: Masters Champ Bubba Watson: Golf's Next Marketing Star
This describes patients who are a shade better off than those in a vegetative state, because they show fluctuating signs of awareness.
In the United States the practice has taken off in the past 10 or so years in response to greater patient diversity and awareness of health disparities.
People on staff who initially hoped some good would come from the death by way of awareness were disheartened when the anniversary came and went and discussion of Yeardley Love was still off limits.
FORBES: 'Domestic Violence Could Happen To You': A Writer's View -- Part II
应用推荐