Consumer awareness of the Taurus brand is almost 90%, twice the level of the Five Hundred.
Located at the foot of the rocky Taurus Mountains, the tree-house villages are a modern beach idyll.
Ford can create just one advertising campaign for the Taurus and the Taurus X, instead of separate ones for the Five Hundred and Freestyle.
The models will include new versions of Escape SUV, Fusion, Mustang, Taurus and the diesel variant of Focus.
Symptomatic of this was the Ford Taurus, once America's bestselling car.
Loaded with gizmos more typically found in luxury brands, the new Taurus will stretch the upper limits of the brand.
The company should have been reinvesting to keep the Taurus ahead of Toyota 's Camry and Honda 's Accord.
The satellite, known as OCO-2, is being prepared for launch in February 2013 aboard the same type of Taurus XL rocket used with Glory.
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The company should have been reinvesting to keep the Taurus ahead of Toyota 's (nyse: TM - news - people ) Camry and Honda 's (nyse: HMC - news - people ) Accord.
Millions of Americans have bought cars like the Taurus and the Cavalier, and whatever their problems, most people liked their cars.
The redesigned Mustang and Taurus each won their respective segments in their first year out of the box.
In fact, millions of Americans already drive vehicles such as the Ford Taurus, the Dodge Caravan and the Chevrolet Silverado truck that can use alcohol fuels (ethanol or methanol) to reduce dramatically, if not eliminate, their consumption of gasoline.
For example, it sold 114, 000 of the Mercury Sable car, the sister to the Ford Taurus, which had 401, 000 sales.
More a matter of pride than sound business thinking, Ford propped up the Taurus with massive discounts to fleet buyers.
Not only can you find constellations like Pegasus and Taurus, you can see the constellation diagram of each as it appears over the star groupings.
At nine-fifty on a February night in 2001, a twenty-two-year-old black man was shot while driving his Ford Taurus station wagon through a neighborhood on the edge of the Rutgers University campus.
But whether it's called Five Hundred or Taurus, the car still doesn't have the appeal of the Camry or Accord, or even Nissan 's Altima or Chrysler 300 sedans.
But whether it's called Five Hundred or Taurus, the car still doesn't have the appeal of the Camry or Accord, or even Nissan 's (nasdaq: NSANY - news - people ) Altima or Chrysler 300 sedans.
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