For example, Drevna noted that expansion projects at the nation's existing refineries have had theeffectof adding the equivalent of a brand new refinery every year.
To really live up to its brand promise, Standard Chartered felt it needed to fully understand theeffectof its activities on the countries in which it operates.
In some cases, simply increasing your own online brand awareness, possibly combined with some targeted SEO efforts can limit or negate theeffectof negative press online.