"We're selling more cars, but we're not flowing nearly enough to the bottom line, " says Mark Reuss, president of North American operations.

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Mark Reuss, president of GM North America, was even blunter.

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But each generation was different, noted Reuss, who recalls being squeezed in the back of a Corvette while riding around with his father, former GM President Lloyd Reuss.

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"This is the name we use to mark special generations of Corvette, " says General Motors (GM) North America president Mark Reuss, explicitly linking the new Stingray with the iconic 1963 version made famous by Elvis.

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