William Botkin hopes to generate word-of-mouth on a smaller scale for Red Fox Salsa Co.

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"If they did a hardware recall it would have much bigger brand implications, " says James Fox, chief strategic officer of Red Peak Group, a marketing consultancy.

FORBES: Magazine Article

But while we wait until the end of July for the last previously Red studio to go Blu brining just about all of Hollywood together behind one format -- Fox, Warner, and MGM open the classics flood gates with some very famous titles like the Dirty Harry franchise and Patton.

ENGADGET: Blu-ray releases on June 3rd, 2008 HD