This is a perfect example of personalized service, self-service, and creative marketing all rolled into one.

FORBES: A tale of three burgers

We've rechristened our front-of-book travel section, putting the emphasis on service journalism, from identifying the perfect place to spend a weekend in the country to introducing a travel specialist with the connections to arrange almost anything in Italy.

FORBES: Magazine Article

The Irish naval service vessel also has a team of divers, but they can only be used in perfect weather conditions.

BBC: Search for trawler set to intensify

In order to be effective, not only in selling a product or service but in avoiding offending people, firms and their advertising agencies are always in search of perfect pitch, says Margaret Duffy, professor of advertising at the University of Missouri.

BBC: Adverts remember lost colleagues

Fold in warm, entertaining service, sophisticated libations, an elegant space and big city mojo and you have the makings of a perfect meal.

FORBES: Fine Dining At New York City's Ai Fiori