As for the crudities of hot-metal typesetting and letter-press printing, all these have long been superseded by electronic setting (in which a 1970s managing director, Ian Trafford, was a pioneer, and made The Economist one too), and by the stunning quality of modern offset printing.

ECONOMIST: Our paper in the 1930s: Ninety-plus, and still young | The

We coined a phrase, "The new business of printing, " which was the transformation of the commercial print or the offset world to the digital world.

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