Fed Chairman Ben Bernanke has been very clear on the importance of inflation, and price stability, in deciding monetary policy.

FORBES: PPI Shows Easing Pent Up Inflation, Giving Bernanke More Room

We are focusing in now on the importance of January 26th, and I believe that women are deciding based on what the issues are and what's important to them and what they want their children to see, and race and gender have become secondary, in my opinion, in spite of what the media wants us to believe.

NPR: S.C. Activists Weigh In on Obama-Clinton Race Rift

While the importance of culture and attitudes can't be denied, politics has played a deciding role in the few states passing gun control laws.

WSJ: Few states find narrow route to gun control laws

If people form inferences about decision importance from their own decision efforts, then not only might increased perceived importance lead people to spend more time deciding, but increased decision time might, in turn, validate and amplify these perceptions of importance, which might further increase deliberation time.

FORBES: Decision Quicksand