While the initial investors may be prepared to stomach that, executives need to reassure employees that the stock price in early trading isn't essential to the long-term prospects of the company, says Liz Buyer, founder of Silicon Valley-based IPO consulting company Class V Group.

WSJ: The Art of the IPO

Perusing yet another class action complaint filed in the Northern District of California, Gitson v.

FORBES: Sugar Cane Field (Photo credit: Male Gringo)